KSE, PointsBet announce partnership that will bring enhanced WiFi, in-arena destination to Pepsi Center – The Denver Post
The days of spotty wifi inside Pepsi Center may soon be a thing of the past.
As part of a new multi-year agreement with global sports book operator PointsBet, Kroenke Sports & Entertainment announced plans Friday to enhance in-arena wifi and introduce branded areas inside Pepsi Center for the 2020-21 seasons.
The deal makes PointsBet the official, exclusive betting partner of the Nuggets, Avalanche and Colorado Mammoth of the National Lacrosse League. It spans multiple categories of gaming, including sports betting, daily fantasy and online casino games, and names PointsBet as the official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio.
“PointsBet is renowned within the gaming industry for product innovation and its unique PointsBetting product, as well as for having the fastest app in the marketplace,” KSE CEO Matt Hutchings said in a news release. “We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.”
Starting with the 2020-21 seasons, the branded in-arena destination will feature three areas: PointsBet Sports Bar, an outdoor patio extension of the bar and the PointsBet Premium Club. The Pepsi Center club level will also be called the “PointsBet Club Level,” with signage and ad placements. In addition, PointsBet branding will appear on the stanchions at Nuggets games and on the ice and boards at Avalanche games.
PointsBet will also be the title sponsor of KSE’s soon-to-be released mobile app, while the sports book operator is expected to soon release a sports wagering app of its own for Colorado bettors.
PointsBet’s new U.S. headquarters is currently under construction in LoDo, with the company soon to add a retail presence at Double Eagle Hotel & Casino in Cripple Creek.